Stylish reboot with Oleg Gorchanin!

Spring is the time for a stylish reboot.

In honor of Familia's 25th anniversary, we launched a contest on our Telegram channel and raffled off four invitations to Oleg Gorchanin's transformation with a video shoot in Moscow. The Familia stylist chose four winners — Elena, Evgenia, Tatu and another Elena, and then helped the girls create two unique images that emphasized their style and personality. 

We've filmed every transformation and are now telling you about them. How you managed to find the right images, what is most important when searching for your own style and why it is important not to be shy about being yourself — see the project page.: